If you run an independent music store, you already know your customers aren’t just shopping in one place. Some walk through your front door, some browse your website on their lunch break, and some scroll through Reverb late at night.
For a lot of small and mid-sized shops, Reverb is now a must-have sales channel. It opens the door for you to compete with the big guys by putting your store in front of musicians all over the world.
But if you manage Reverb separately, it can feel like you’re running two businesses at once.
Instead of treating Reverb as one more thing to manage, you can connect it directly with your point of sale (POS) system to set yourself up to grow sales without the extra work.
Let’s look at five ways Reverb integration can make life easier — and your music store more profitable.
Imagine you sell a vintage Stratocaster off your sales floor at 2 p.m. Then, just 15 minutes later, someone on Reverb clicks “buy” for the same guitar.
Now you’re stuck with an oversold order, an unhappy online customer, and extra stress you definitely don’t need.
If you sell in multiple places, you know this frustration all too well. Without integration, you’re constantly playing catch-up — that means logging into Reverb, updating stock by hand, and crossing your fingers you didn’t miss something during the Saturday rush.
With Reverb integration, all of that goes away. The second you sell an item, it updates everywhere automatically — which means:
And for small shops, where every sale really does matter, that kind of peace of mind is worth its weight in gold.
Related Read: Where Do Music Stores Get Their Inventory? + 5 Tips for Managing Yours
Some shops end up with one unlucky staff member stuck babysitting Reverb. Their day is spent snapping photos, typing out product descriptions, uploading listings, and constantly checking stock.
And if you don’t have someone dedicated to it, it usually lands on you — the owner. That means late nights, weekends, and way too much screen time when you’d rather be focusing on your customers.
But you don’t actually need a “Reverb person” anymore.
With Reverb integration:
When you run an independent shop, every labor hour counts. Reverb integration gives you those hours back — and probably a few evenings of your own, too.
The idea of multichannel selling sounds great — until you realize how much work it usually creates. Entering the same product information into your POS system, your website, and Reverb is repetitive, and a recipe for mistakes.
With integration, you only enter product data once. It flows to your website, your in-store system, and your Reverb listings automatically.
That means:
This is where integration really shines: You get the benefit of selling everywhere, without the burden of managing everywhere.
Think about it — not every customer shops the same way.
A local customer might be willing to pay a little more for the experience of trying gear in person. A Reverb buyer, on the other hand, compares your listing with dozens of others and looks for the best deal.
Here’s how integration gives you the flexibility to adjust pricing by channel:
This level of control means you’re not forced into one-size-fits-all pricing. Instead, you can maximize profit in store while staying sharp online.
At the end of the day, you need to know how much money you made — and from where. But when your sales are split across different platforms, it can be tough to see how you’re really doing.
Without integration, Reverb sales live in their own separate world.
You might know how much you sold there, but it’s disconnected from your in-store and online data. That makes it harder to spot trends, plan for the future, or even just close your books at tax time.
With integration, all your revenue flows into one dashboard. You’ll know:
For small businesses, clarity is power. When you can see everything in one place, it helps you make smarter business decisions.
Related Read: 9 Music Store Ideas To Increase Sales
Big-box retailers have teams and systems dedicated to managing online marketplaces. Small and mid-sized stores? Not so much.
You need tools that give you the same reach without the same overhead.
That’s why integration is so important for small and mid-sized shops. It levels the playing field by giving you the tools to:
Reverb integration gives independent music stores the ability to grow in a competitive market.
There are plenty of systems that say they work with Reverb. But not all integrations are created equal.
Music Shop 360 was designed specifically for music retailers, which means you get a system built around the unique challenges of your business.
With our all-in-one platform, you get:
Put simply, Music Shop 360 helps you sell on Reverb, but it also helps you sell smarter everywhere.
If you’re ready to streamline the way you sell, Music Shop 360’s Reverb integration is the easiest way to make it happen.
Schedule a demo with Music Shop 360 today to see how it can keep your inventory in sync, your customers happy, and your business running smoothly.