Most people have a love-hate relationship with social media, but it has changed almost everything. It affects how we interact, shop, and discover brands. More than 65% of the world’s population use social media daily — that’s over five billion people. On average, they spend 2.5 hours scrolling each day. This is a massive audience your music store can tap into.
The challenge is that every platform works differently, and you may not know what to post on each one. In this blog, you’ll learn 19 social media marketing ideas for music stores. You’ll get platform-specific strategies and community-building tactics you can put into action with minimal effort.
Let’s dive in.
Not all social media platforms hit the same notes. Each has its own audience and popular features. TikTok thrives on authenticity and community, while Instagram often feels like a stage for highly curated lifestyles.
Still, every platform plays a role in brand awareness. About one-third of users discover new brands on social media, and over 80% directly search for a brand on social media before making a purchase.
Below, we’ll focus on the main platforms and how to make each one sing for your music store.
Instagram is perfect for music stores that want to highlight new instruments, repairs, and in-store performances. While many users don’t shop directly on Instagram, they often click links in your bio or Linktree to explore your store or book lessons.
Key Instagram statistics:
Here are a few marketing ideas to try.
Instead of just posting gear photos, go live while testing instruments and use Instagram’s shopping tags in real-time. When you’re demoing that $1,200 Martin guitar, tag it so viewers can tap and buy immediately. This works especially well for accessories like strings, picks, and straps that people impulse-buy.
Use Instagram’s Close Friends feature to give your best customers early access to new arrivals, repair completion updates, or exclusive sales. Parents waiting for their kids’ trumpet repairs or collectors hunting vintage gear pay premium prices for insider access.
Find trending audio clips and match them to instrument demonstrations. Use that viral “wait for it” sound while revealing a guitar’s tone transformation after a setup. The algorithm pushes trending audio, giving your gear demos much wider reach than regular posts.
Create Story Highlights for “First Songs,” “First Performances,” and “First Lessons.” Film students playing their first song on instruments they bought from you. These authentic moments get shared by proud parents and drive massive organic reach.
Related Read: How Multichannel Marketing Can Help Your Business: 5 Tips for Music Stores
TikTok works well for music stores that want to showcase personality, behind-the-scenes moments, and items people can buy directly. Short-form video helps you connect with followers authentically — think real, everyday moments rather than polished productions.
Key TikTok statistics:
Here are more marketing ideas to try.
Create ongoing content from the perspective of working at a music store. For example, try posts like “POV: A customer asks if you can make their $200 guitar sound like a $2,000 guitar,” or “POV: Someone wants to test the loudest amp at 8 a.m.” These relatable scenarios tend to go viral because other music store workers share them.
When customers tag you in their playing videos, duet them with footage of the instrument in your store. Show the “before” (the instrument on display) and the “after” (the customer shredding at home). This creates a compelling narrative that encourages others to tag you, too.
Show damaged instruments and invite viewers to guess the repair costs in the comments. Then, reveal the answers in a follow-up post explaining your pricing. This educates customers about repair value while generating strong engagement through the comments.
Go live during lunch breaks when office workers are scrolling. Demo small accessories, sheet music, or beginner instruments while viewers purchase directly through TikTok’s shopping features. Lunch-hour sales often convert better than evening browsers. Remember: You should always get permission from employees and patrons before posting them on your page — not everyone loves being in front of a camera.
Take trending TikTok sounds and recreate them using instruments from your store. If there’s a viral piano melody, play it on different keyboards to show tone differences. The algorithm loves when you use trending sounds creatively.
Facebook users tend to have higher disposable incomes and make more deliberate purchasing decisions. They research before buying, and often purchase higher-ticket items, like professional instruments or comprehensive lesson packages. This platform excels at building long-term customer relationships rather than the quick impulse sales of TikTok.
Key Facebook statistics:
Here are some marketing ideas to try.
Build separate Facebook groups for band parents, adult learners, and local musicians. Share group-specific content like “Band Parent Survival Guide” tips or “Adult Beginner Success Stories.” Private groups create loyalty and encourage word-of-mouth referrals.
Go live weekly with mini-lessons from your instructors. Let parents see teaching styles before booking and give adult learners a taste of what they’ll learn. These previews convert viewers into paying lesson customers more effectively than static posts.
Create monthly Facebook Events for gear discussions. Pick a theme like “Beginner Guitar Setup” or “Home Recording Basics,” and go live to answer questions. The event format lets interested customers mark “going” and receive notifications.
When you list vintage or used instruments on Reverb, share those same listings on Facebook Marketplace with local pickup options. Many customers prefer buying locally to avoid shipping vintage guitars or fragile instruments. Include phrases like “also available for local pickup” to capture both markets.
Related Read: Music Shop 360 and Selling on Reverb: Set Up in 6 Steps
YouTube users search for specific solutions, making the platform perfect for detailed tutorials, gear reviews, and educational content. Videos rank in Google search results through search engine optimization (SEO) — the process of optimizing content to appear higher in search results. This gives you visibility beyond just YouTube users when people search for music-related help on Google.
Key YouTube statistics:
Here are a few marketing ideas to try.
Film complete repair processes from start to finish. Show yourself fixing a cracked guitar neck or rebuilding a vintage amp. These 10–15 minute videos establish expertise and rank well for searches like “guitar neck repair” or “vintage amp restoration.”
Create detailed comparisons between similar instruments in different price ranges. Compare three acoustic guitars under $500, or demonstrate the differences between student and professional violins. These videos help customers make informed decisions and position you as the expert.
Go live monthly to answer viewer questions about instruments, repairs, or music gear. Create a consistent schedule so subscribers know when to tune in. Save common questions for standalone videos later.
Certain types of content consistently engage music store audiences, no matter where you post. Many creators, for example, share videos originally made for TikTok directly on Instagram. This saves time on editing and allows Instagram viewers to spot your TikTok handle right in the video.
Here are some additional social media marketing ideas to try across platforms for your music store.
Film yourself at trade shows or while researching new inventory. Explain why you chose certain brands or models for your store. This builds credibility and helps customers understand your expertise when making recommendations.
Post platform-specific care tips based on weather. For example, create Instagram carousel posts about winter guitar storage, TikTok videos showing quick humidity fixes, and Facebook guides for band instrument maintenance. Showcase the same topics with different executions per platform.
Use platform analytics to identify your top-performing content types. If TikTok repair videos get 10 times more views than other content, make more repair content. If Instagram gear photos convert to sales, invest in better product photography.
Even without fancy production, just posting consistently and putting some effort into your videos helps your subscriber base grow. People notice consistency — lots of viewers comment on how long they’ve been following you, point out improvements in your videos, and cheer you on.
If something doesn’t work, don’t stress — try new ideas or tweak your approach. Trends change all the time, and your audience loves seeing how you and your music store evolve along the way.
People are scrolling through social media every second of the day. Make that attention work for you with Music Shop 360. This inventory management and point of sale (POS) system is built specifically for music stores. Running a campaign on social media? Support it with scheduled email sends and SMS messages that keep your messaging consistent across channels.
Our all-in-one, cloud-based software keeps your online presence active and relevant. You can highlight new gear, showcase tutorials, and give followers a reason to visit your store. Built-in SEO features help boost your visibility online, making it easier for customers to find you whether they're searching or scrolling.
It also integrates with Reverb, making it easy to list used instruments while keeping your social channels fresh. Plus, loyalty programs and promotions like mix & match deals and buy-one-get-one offers give you engaging content to share — turning casual followers into customers who walk through your door.
Whether you're promoting inventory, showing behind-the-scenes content, or sharing lessons, Music Shop 360 helps turn followers into real-world sales.
Schedule a demo today.