Multichannel marketing may sound like another buzzword, but it’s an important one for retailers to pay attention to. The marketing experts at ThriveHive define multichannel marketing as “a game plan for guiding your efforts across multiple channels of outreach, used...
Hub for small to medium sized music retail businesses to learn how to grow in-store foot traffic, website traffic, and increase sales through omnichannel retailing.
3 Retail Customer Journey Moments That Matter
Today’s retail consumer journey resembles an unplanned adventure rather than a direct path. As Bazaarvoice points out, every consumer takes an individualized path to purchase, typically shopping for multiple items at once. Sources of information and influence are more...
7 Easy Customer Service Tips That Music Retailers Neglect
According to an article found on Forbes, "Customer service excellence has always been and will always be one of the critical competitive advantages for any business." In a modern retail economy where customer service can make it or break a business, exceptional...
How to Increase Retail Sales in Your Music Store
Operating a music store can be a challenge if you don't have the right tools to help you manage your inventory. "Inventory control is vital to the survival of your business," says Handshake. "If you don’t have a good handle on your inventory you’ll never have a true...
Music Store Owners: Here’s How to Build Trust With Online Shoppers
Back in the day, the local music shop was a place for aspiring and professional musicians to go to talk shop, get their gear repaired, and practice their scales. The music store still holds a special place in the hearts of musicians, but these days, people's first...
How to Boost Your Music Store’s Revenue All Year Long
Fall, winter, spring, or summer, there are a wide variety of events you can host that will provide customers with an enjoyable, interactive experience and keep them coming back to your store and boost your music store's revenue all year long. In addition to increasing...
How to Choose a Music Retail POS System
What is a point-of-sale system? The primary goal of running a business is to make sales. For ages making that sale has revolved around the cash register. However, today’s business owner needs more than a simple register to complete transactions. Your business needs a...
How To Build a Winning Music eCommerce Website
What is an eCommerce Website? Websites serve many purposes. However, eCommerce websites exist to generate revenue for its owner. An eCommerce website allows customers to buy and sell physical goods, services, and digital products over the internet rather than in or in...
9 Tips for Building a Music Store Website With Users in Mind
In today's fast-evolving digital world, users are more demanding than ever before when it comes to the design and functionality of the websites they visit. If your music store website is difficult to navigate, has a slow load time, or has a lot of broken links, you...
Creating a Sense of Community In Your Music Store
What do pancakes and Disney movies have to do with growing your music store business? Plum Grove Music, will tell you that their pancake socials (cleverly referred to as IPLUMM, a nod to IHOP) are all about creating a sense of community for their music students....