When customers walk into your music store, you want them to stay and browse. But how do you capture their attention?
You may sell great instruments, but to keep customers interested, you need more than that — you need quality interior design.
Following interior design principles not only makes your music store more visually appealing, it helps operations run more efficiently and gives customers a more convenient shopping experience.
Let’s explore seven music shop interior design ideas to draw more customers into your store and increase sales.
1. Create a Welcoming Entrance
The exterior of your music store should give customers a good idea of what they can expect when they walk in. This includes good signage, colors, and window displays.
Create a logo you can use across your entire brand — at your store, on your website, in advertising, and on social media. Choose one or a few colors to represent your brand, and make sure to keep them consistent. This way, customers recognize your brand instantly.
Draw the eyes of passersby by creating window displays with your most popular instruments. Place a variety of instruments in window displays to attract a wider range of musicians.
When customers enter your music store, they should be able to see your full range of products on display. Increase visibility by using wall displays, and don’t forget to keep your store well-lit to create an inviting atmosphere customers want to explore.
Related Read: Maximizing the Appeal of Your Music Retail Store
2. Optimize Store Layout
Store layout is one of the most important factors in music shop interior design. The layout of your music store should make it easy for customers to move from section to section and to find everything they’re looking for.
Music stores come in all shapes and sizes — some stores sell all sorts of musical instruments and equipment, while others specialize in pianos, guitars, or drums. Regardless of the products you offer, divide your products into logical sections and organize these sections in a way that guides customers through your store. Make each section visible so new customers can locate an instrument from across the store.
Be sure to leave enough space between aisles and displays so multiple shoppers can browse comfortably and your music store can accommodate a high volume of customers.
Related Read: Retail Customer Experience Best Practices for Music Store Owners
3. Display Equipment, Furniture, and Decorations
Invest in stylish and functional display equipment. The equipment you use to display your instruments — like wall racks, shelving, and glass cases — should fit with the colors and aesthetic you’ve chosen for your music store. Neutral colors and wood finishes make your instruments stand out.
Furniture like chairs and couches give your customers a place to relax or try out a guitar or violin. Find chairs and couches that fit the aesthetic of your music store. Modular furniture can be modified and rearranged based on your space. This kind of furniture fits well for retail stores because it can be easily rearranged based on store displays.
And don’t forget decor! Consider adding these to your store:
- Lights
- Clocks
- Posters
- Rugs
These decorations all contribute to the atmosphere of your music store. Touches like this make the store feel more full and lived-in, making your store a place where customers want to shop.
Related Read: 5 Product Strategies for Your Music Stores
4. Use Color Strategically
Color is a powerful tool for brand awareness. The colors you choose to use in your logo, website, social media, and in your store should reflect your brand’s personality and be recognizable by customers.
Use bright colors in your music store to highlight your most popular products. If your store specializes in guitars, create a guitar display using bright colors like red and orange to guide customers to that part of the store. You can also use bright colors like these to advertise sales and special offers.
5. Integrate Technology
Successfully integrating technology at your music store can help you gain credibility in the marketplace. Some retail stores set up digital displays. These screens can showcase your products, advertise sales and special deals, and display other store information. You can even set up interactive kiosks to allow customers to explore products and check prices.
As the owner of a music shop, don’t forget to set up a quality sound system to play music throughout your store. This creates an immersive shopping experience that inspires your customers and constantly reminds them of their love of music.
Related Read: How To Grow Your Business With Music Shop Payment Processing
6. Highlight Music History and Culture
Add more personality to your music store by using posters, artwork, and memorabilia to celebrate music history and culture. Find decorations that celebrate iconic musicians and performances that match the theme of your store. If you sell electric guitars, tributes to rock bands might be a good fit. A store that sells pianos might have tributes to classical composers.
If you’re determined to fill your music store with quality decorations, you can create themed areas, dedicating sections of your store to different genres or time periods of music. You can create displays for decades of music that include posters, records, CDs, and more. This generates interest and conversation among the musicians who browse your store.
7. Create a Community Space
You can draw more customers into your music store by hosting community events. To accommodate these events, you need some kind of open space for people to gather. Host classes and workshops to teach basic skills of playing a certain instrument, offer tips on how to care for instruments, or even host live performances of local musicians.
Creating a social hub where music enthusiasts can gather and interact creates buzz around your music store. Customers who have a good experience spread the word, leading to new customers.
Best Practices for Music Shop Interior Design
A great music store layout requires strategy and creativity. Music shop interior design is a matter of creating interest in your store and your products, and helping customers easily find exactly what they need.
Think about how you can use display equipment, furniture, decorations, and technology to your advantage as you create a layout that works for your store. Create a unique logo for your brand and choose colors that suit your store. Then, keep them consistent so customers recognize your brand every time.
Don’t forget to display your instruments clearly and visibility by using wall racks and other equipment. By organizing your music store effectively, you can make sure customers always have a great experience.
To keep your music store running smoothly, you need a reliable point of sale (POS) system. Music Shop 360 is specifically designed for music stores with features like rentals, lesson scheduling, and access to the best instrument suppliers in the business. Schedule a demo today to learn more!
